Project Aero: The Next Big Reveal in AR

Following the introduction of ARKit 2.0 by Apple, Adobe announced its new AR authoring tool,  Project Aero. Essentially, Adobe aims to cross the level of Unity Technologies and Unreal Engine 4 – the 3D-focused businesses considered to be the leading tools for augmented reality.

Adobe has already secured the position of top creative software maker with its world-renowned software Creative Cloud, Illustrator, and Photoshop. Now, it’s looking to take its spot in the immersive content creation with its latest software.

“To deliver on the promise of AR requires a fundamental rethinking of what it means to create with new tools, technologies and interaction models.”

– Abhay Parasnis, Adobe CTO

This is what Adobe is building with its new immersive design medium and ensures that the artists can create 3D content with the tools they are already familiar with like Photoshop CC and Dimension CC. It also features key integrations with Apple ARKit and allows the artists to export in USDZ format with a simple click.

Sensei’s machine learning infrastructure allows the users to focus on the creative process while reducing their technical workload. For developers, the process of building AR objects will also be simplified with the help of Project Aero, allowing users to move from one app to another seamlessly. Designers, on the other hand, can enjoy the easy creation of immersive content, that can later be brought into Xcode for further modifications and improvements.

It is expected that the same skills and knowledge mastered by the creatives will lead them to propel Augmented Reality into the future. Easier content creation with already mastered tools means that AR content would now be accessible to a wider network of smartphone users.

Although full disclosure of Project Aero’s details hasn’t been made public, Adobe announced to share more about the platform later at MAX – The Creativity Conference. For now, Adobe has partnered with 15 artists to feature their vision of AR at The Festival of the Impossible set to be held from June 8th to 10th at San Francisco.

Project Aero marks another step forward in creating a mainstream acceptance of AR and is sure to extend the digital experiences beyond comprehension.


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