The Quest to Find Quest 2

Expected to release somewhere around the mid of September, the Oculus Quest 2 will be a game changer for VR technology. The leak revealing the plausible date for the release also gave a sneak peek at the design of the upcoming gadget. The new Oculus device is rumored to be equipped with lenses, allowing a…

The Chronicles of AI in Virtual Reality

Entering the era of Immersive computing, cognitive Technologies such as AI and VR are here to stay. Engagement with AI has become the new norm; it’s all around us, in multiple ways that seemed impossible a few years ago although VR technologies have yet to breach that wall fully. While there are still some technical…

Rise of VR and The Marketing Boom

The constantly changing digital landscape is forcing advertisers to think out of the box when it comes to advertisements. With Virtual/ Augmented Reality gaining popularity, the future of marketing seems very vivid: VR ads. The technology is successfully turning its user base into a captive audience, nothing will make them take those headsets off, not…

Reshaping Next Gen of Customers with Virtual Reality

The way people take in information, browse stores and shop has undergone a significant shift as virtual and augmented reality has entered business arena. Two-dimensional ways to reach customers have been fairly successful in past but the evolving world demands more. Businesses are now looking towards immersive technologies to retain customers by providing them a…

Creators Pushing the Boundaries of Storytelling

Immersive technology, such as AR and VR has inspired storytellers to try new narrative forms. We are sitting at the cusp of change where people are wondering what storytelling will look like in the next decade. Foretelling the future is not easy but sometimes a reflection of future can be seen in what’s happening at…

A New Era of Collective VR Cinematic Experience

Over the years cinema experience has undergone huge transformations. With the introduction of projector in 1895, film industry made cinema a collectively shared experience for the masses. Then came IMAX that intrigued and attracted people to watch movies in a way that made the characters come to life right in front of your eyes. CAVE,…

Bringing the Magic of VR to Hospitals

Virtual reality is making another breakthrough. This time with its potential to replace pain medication for seriously ill, hospitalized children. Starlight Xperience is bringing the VR magic to these kids and make their unavoidable hospital visit as comfortable, fun and positive as possible. Starlight has partnered with Lenovo and Google to deliver a VR kit. The…