VR & Eye-Tracking: Creating a Roadmap of How Customers Make a Choice

Pretty much everyone has heard the proverb ‘Eyes are windows to the soul’. But nobody would have expected back then that they could also lead us to reveal secrets of how people decide to buy anything. It’s a commonly known fact that 95% of purchase decisions happen in subconscious. Since most of it happens somewhere…

Barriers to Adopting Extended Reality

Extended reality (XR) is the umbrella term used to cover the full spectrum of virtual and real environments, including AR, VR, MR in addition to any and all future realities that may emerge in the coming years. Using an umbrella term identifies the intersection of all immersive techs, and several ways they are compatible and…