BiM Update: Shelby American Inc. enters metaverse

8th October, 2022, Shelby American Inc. has announced Virtua as their official metaverse partner. Their step into the web3 space will provide Shelby fans a new dimension of entertainment, a new experience!

In 1962, Shelby, a legendary former race car driver, created Shelby American, a new company to build his car in California. Equipped with the Ford 260 and later the 289 cubic-inch engines, the Cobra proved to be a success for Ford dealers and on racetracks worldwide. The Cobras dominated Corvettes in North America, winning races coast to coast. Car and performance vehicle enthusiasts are no alien to the grandeur of Shelby American.

It’s no news that Big Immersive a.k.a Virtua Engine Room has worked with some of the most popular international IPs such as GodFather, Dynamite Entertainment, Legendary, Godzilla vs Kong and Lost in Space to name a few. We now have another name to add to the list, another star on our shoulder, we are very excited and we look forward to beginning the work on Shelbyverse!

This partnership was announced at the cNFTcon that took place in Las Vegas Convention Center on the 8-9th October, where 140+ exhibitors displayed their blockchain projects. The event hosted an international audience of web3 enthusiasts, crypto curious locals looking for education. cNFTcon was an opportunity for artists, NFTs, dApps, Dexs, DAOs or anyone looking to connect with the community and create a memorable experience.

“Shelby American Inc. is a much-loved brand with a rich history. In order for it to build upon that legacy and engage with a new generation of automotive enthusiasts, the natural next step is to establish a presence in the metaverse. Our metaverse provides the perfect entertainment for Shelby to shape this new fan experience and offer a new level of engagement, and we are excited about working with them to realize their vision” – Jawad Ashraf, CEO and Co-Founder Virtua. But that’s not all, in case you’re a Shelby fan yourself, you can sign up on Virtua with your Cardano wallet and email, and qualify for a chance to win limited edition Shelby American digital collectibles!

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