Customers in the current world require engaging, interactive, personal and authentic experiences. Marketers consistently have to implement more interactive and personalized communications to involve customers in products. For this reason, the most accurate tool is virtual and augmented reality which can stand out of crowd as they can meet your customer’s expectation in an innovative way.
From past few years VR and AR technologies are used for creative and experimental purposes. Some of the huge adtech bodies are in support of VR/AR designs. The two key reasons for this huge deal are,
- A viable economic structure produced by the flow of advertising dollars in VR/AR will allow creators to build more content.
- Advertisers can help masses to find and understand VR and AR.
A number of companies are using XR technique to boast their marketing strategies. An interactive ad for Ray Ban was made by Teads Studio and Deep AR. User can interact with the ad through front camera, just like Snapchat, but on the web instead of in-app
Oath is the 3rd largest adtech body in terms of reach in US. It has announced support for product placements in VR. The organizations can execute automatically through existing promotion arranges, and are good with existing video designs, empowering any sponsors to purchase VR and AR media. To accomplish this, Oath has joined hands with Admix, a Unity expansion empowering VR and AR tech to support their substance. As with mobile advertising, brands will also access detailed reports to understand how their campaigns perform and how much better they can perform. VR/AR is developing a profitable economy.
Personalized Content and new business models are the main benefits of VR in marketing. Following stats prove that VR technology can’t be ignored,
- It’s predicted that by 2022 the VR industry would have hit about $33.90 billion.
- By 2020, the predicted number of sold VR headsets will reach 82 million.
The estimated numberof VR users by 2018 is 171 million, up from only 200,000 in 2014.
- 62% of consumerssay they would feel more engaged with a brand that sponsors a VR experience.
- 71% of consumersperceive a brand that uses virtual reality as forward-thinking.
VR is not the message but it is the platform where the future of the immersive will structure itself. A new way of storytelling, creation of the content that interactive, approaching customers at long distances, a unique way to showcase your products and last but not the least, a value adding tool to products. Let’s wait and see what more VR and AR tech can bring to marketing structures and advertising technique.